Jade Possail is one of our 20 Builders from Sioux Falls, South Dakota.
Name: Jade Possail
City/Town: Sioux Falls, South Dakota
Where else can we connect with you online?
Who is your community?
My community sits on the border of Minnesota and South Dakota. I grew up in a small, danish community called Tyler, Minnesota. I then transitioned into college at South Dakota State University and recently purchased a home in Sioux Falls. My community consists of hometown sports heroes, hard-working farm families, passionate creatives, self-proclaimed pageant patty’s and non-profit enthusiasts.
Give us a behind-the-scenes look at your average day.
A typical day begins with the pressing of my snooze button anywhere from 3-5 times, grasping on to my last few minutes of my dreams. When it’s nearly too late to fit in my morning routine, I finally jump out of bed, turn on my T-25 workout DVD and sweat it out. Following that I get ready for work, driving off into the sunrise towards Lawrence & Schiller, where I am currently an Account Coordinator. From there I communicate with a variety of both nationally recognized and local gems to help move their business forward through targeted messages that drive action with their consumers. After work, I squeeze in a 20 minute power nap before beginning my second shift that consists of either pageant prep, wedding planning, Miracle Mug strategy or any other creative outlet that pops in my head. I try to grab another quick workout in from 9-10PM where I catch up on my weekly reading and head to bed with happy thoughts of inspiration.
What challenge in your life or work are you most interested in overcoming?
In life and in work, I have come up second place one too many times. I am always on the brink of greatness but can never quite hit the high note. I want to overcome the feeling of not being good enough. I want to turn that negative into a positive and continue to make myself uncomfortable because it’s only then that the magic happens.
If you could do any job, what would you do and why?
I would create a philanthropy-focused consultation firm where I could connect large companies with a charity that matched them based on their history, mission and vision for their local communities. From there we would develop the giving strategy that best fits their business type and giving level.
What is the most beneficial aspect of living in the OTA region when it comes to your career?
OTA is so special to me because although it is homegrown and intimate, it also has a national impact that is putting our region on the map. I have attended many OTA events and after each year, I feel inspired — inspired to be a better employee, friend and neighbor. Too many people fall into the cookie-cutter rut of life and we, as OTA, are refusing to settle.
At what intersection do you live your life?
I live at the intersection of Innovation and Perseverance.
Where do you think good ideas come from?
Good ideas are made when bad ideas are allowed to float freely from your mind. Ideas need fuel, conversation and gut reactions to push them forward into something truly worthwhile. Good ideas come from avoiding the tunnel vision most people suffer and allowing yourself to think wacky, nonsensical thoughts to problem solve in ways that others wouldn’t dare.
What’s one current trend you think will change the world?
The green movement. Not only are consumers concerned with their environment, this trend has also spread into how consumers shop, dine and evaluate brands. Are they socially responsible? Are they humanized? Are they providing me a service that is benefiting my life in a way that no one else can? Millennials are demanding change and if they don’t get it, they will create it.
What’s the best way to put inspiration into action?
To freaking show up. People need to wake up and do the things they love. They need to be empowered to LIVE and to stop being content with average.
What’s the greatest risk you’ve taken?
The greatest risk that I’ve taken is competing in the Miss America system. I had no pageant experience when I walked out on that stage my sophomore year of college and today I have 4+ years of public speaking experience, have raised thousands of dollars for charity and have completed hundreds of hours of community service to better the OTA region.
Who do you hope to leave a legacy for?
I want to be remembered as a spark. A spark of light or energy that inspires people to advocate for a cause that actually does something to better the world we live and play in. I want people to get so fired up about something that they need to be told to shut up a time or two. I want to spread my zest for life in a way that continues on from generation to generation.
The OTA Builders are a group of individuals who thrive on possibility and use all opportunities they are given to grow both in their careers and in their passions. We seek creatives who are tenacious and strong-willed movers and doers and are driven to make a significant impact on the people around them and the community they call home. These people recognize their talents and capabilities and find ways to continuously grow and learn from them. Why is this you?
Although I am young and small, I am bold, confident and driven. I have network power and am ready to use it. I am passionate about children and making a better world for them to live in. I am also passionate on helping other young people find themselves instead of just becoming part of the shuffle. I am uniquely qualified since I was raised in MN and now reside in SD. I can connect with people in so many circles to inspire and to help empower others. This is me because I truly am OTA. I want to represent this cause.
What project (passion or professional) do you plan to focus on as part of the OTA Builders Program?
I would further develop Miracle Mugs, my fundraiser benefiting CMN hospitals in the region. Miracle Mugs were founded when I combined my love for coffee and handwritten thank you notes. I asked kids at Sanford Children’s Hospital to write personal notes for how CMN has benefited their families, and the stories that emerged were truly life changing and in two years raised over $11,000 for kids hospitalized in SD, MN & ND. Those kids have a light that the rest of the world needs more of. At this point, I am in need of expertise from others in the community as to what my next steps should be.
What change / advancement do you hope to achieve as part of the OTA Builders Program?
I hope to find a community of people I absolutely adore. There is something so special about all of the creativity in this town and I want to do my part to explore new ideas, bring in new businesses and drive people to find their passion, right here in the Midwest.