Spotlight on Leslie Cotton of Sioux Falls, SD

City: Sioux Falls, South Dakota

Who is your community?

SKULLMORE, and other like minded creatives. Visual artists, musicians, and writers.

Give us a behind-the-scenes look at your average day.

Wake up, drink lots of coffee. Handle my business as an art director at Lawrence & Schiller. Then if I didn’t “GET RAD” or make something awesome at work, I head to my home studio and draw pictures or work on other creative projects such as SKULLMORE.

What challenge in your life or work are you most interested in overcoming?

Just pushing myself to new things, new ideas. With SKULLMORE, I just want it to reach as many people as possible. Sioux Falls has such a rad sub culture. It needs to be documented for people to see.

If you could do any job, what would you do and why?

I would be a commissioned illustrator / designer. I love my day job now, but I would love to spend more time creating illustrations and working with local bands and artists from around the region / country.

What is the most beneficial aspect of living in the OTA region when it comes to your career?

The Midwest rules! We are creating something awesome here. The coasts are so saturated. It’s nice to be in a place were you have a chance to change things and to pave new ground!

At what intersection do you live your life?

I live at the intersection of drawing and design.

Where do you think good ideas come from?

Exploring, and having fun experiences with family and friends.

What’s one current trend you think will change the world?

Putting down your phone.

What’s the best way to put inspiration into action?

Create, print, share, repeat!

What’s the greatest risk you’ve taken?

I got a lot of guff for pursuing a career in graphic design and illustration. But I’m glad I did it. I feel free for the most part. I don’t feel like a sheep, that’s for sure.

What passion project are you working on right now? 

I have a huge passion for making things, and I love the zine medium to get a message out to people. With all the technology and screens we deal with daily, I feel it’s nice to step out and touch some paper and engage with it. Marc Wagner and I have started something awesome with SKULLMORE. I just want more people to see it!