Lindsey Meyers is the vice president of public relations at Avera Health. She is incredibly invested in the medical community within South Dakota and, through marketing and communications, strives to keep up with media demand, all the while being a voice for women in leadership.

Thank you to Lindsey and Avera for your continued support!

Name: Lindsey Meyers

How can people connect with you?

Twitter: @lindseymeyers80
Facebook (personal): /lindsey.meyers.33
Instagram: lindseyannm80

Where do you live now? Where do you call home?

Sioux Falls.


Give us a behind-the-scenes look at your average day. 

No day is ever the same. I run a very dynamic area for Avera, public relations. I begin my day with a little exercise and then getting my family out the door. I’m usually in the office by 7:30 to get ready for the day. I try to round on my team every morning. Then, my day is a mix of meetings about community partnerships, marketing planning, targeted digital strategies and media shoots. I joke is that I haven’t taken a lunch break in 5 years, but having an open door to my team is important, so I usually spend my breaks brainstorming or helping to solve problems. I leave the office by 6 p.m. and either pick up my son or go home for supper. Then it’s books, bath and bed for our son. I usually try to finish email by 9 p.m. just to have a little “me time” before bed.

What projects are you currently working on, both in your career as well as hobbies or passions? 

I’m lucky to be able to live a lot of my passion through my work. I’m currently working on aligning several different social channels as well as a website redesign. We’re also in the second year of our corporate donations process, so we’re working to make more strategic community funding decisions. Finally, our media demands are growing, so I’m aligning content to reflect who Avera is today and will be in the future.

I also love gardening and cooking, but my main hobby right now is getting our household ready for a new family member. Meyers baby boy No. 2 is due in October.

What challenge in your life or work are you most interested in overcoming? 

Balance is always an issue when you are a busy working mom, but our viewpoints are more needed than ever. We need more voices of young women in leadership in Sioux Falls to add diversity to the conversation. I’m interested in continuing to build my leadership skills while seeking out other women leaders as peers.

If you could do any job, what would you do and why? 

I’ve always loved health care and I’ve always wanted to run a public relations team. So, you could say I’m living my passion. I was very fortunate to have a leader who shared my vision and helped me to make it successful when we were putting our team together.

What’s your desert island album/book/TV show/movie (answer one or all)?: 

I love old ’80s movies. “Spies Like Us” is still one of my favorite comedies. I also stop whatever I’m doing and watch “Ghostbusters” or “Sixteen Candles” when they are on.

Since you live in one of the OTA states:

•    Why do you choose to live here? I’m a South Dakota girl, and that is something I’m proud of. I love being able to find a connection point with every person I meet. Most conversations start about the weather, or “Where are you from? Oh, do you know so and so?” I’m proud of my rural roots and the fact that I know how to drive anything with the name John Deere on it. Rural life may not be easy, but it has taught me the skills I need to work hard and to solve problems.

•    What is the most beneficial aspect of living in the region when it comes to your career? We have one of the most progressive and integrated medical communities in the United States. Patients are lucky to be able to receive some of the best care anywhere right here in their backyard. I’m very proud that Avera has developed the most robust telemedicine system in the world to meet the needs in a rural area.

Where do think good ideas come from? 

Good ideas are a combination of inspiration and perspiration. Most great concepts are born out of needs and hard work. Personally I find my best ideas not amid turmoil, but when I allow myself a quiet spot in my mind to reflect on the problem. It’s also important to listen to other people in your group. Some of the best solutions have come from understated introverts on our team. Leadership is about more than being the loudest voice in the room. It’s about recognizing that sometimes your ideas may not always be the best.

What’s one current trend you think will change the world? 

Social media is changing the world, how we consume data and connect with each other every day. It’s now more possible than ever to connect with people who are a world away. I’m excited to see how this transforms our media channels and our networking in the future.

What advice would you give to your 18-year-old self? 

It’s okay that people think you are different. Don’t worry about what people think of you, and please don’t try to fit in. In the future it will be those differences that make you noticeable to others, and it will ultimately help you to stand out from the crowd. Be proud of your voice. You are unique, and your ideas are valuable.

Who is the most creative person in your life and why? 

Pass. I’m so fortunate to work with such a creative team. They are all amazing and make me look like I’m the dullest person alive. I can’t possibly pick just one that I admire.

Who is the most connected person in your life and what personal characteristics make him or her so well-connected? 

That would have to be my father. My dad understands personal connections like no one else. He calls people and is so talented at keeping in touch. Even if it’s just a quick 5 minute check-in, he has a way of putting people at ease and sharing their journey. I’ve always admired this about him. He doesn’t lose touch with anyone.

Who is the most community-focused person in your life, and how do they impact their communities? 

The Benedictine and Presentation Sisters have really changed how I look at community. These women are such inspirations to each one of us. They dedicate themselves to community, Christ and mission. Wow. Every conversation I have with one of them reminds me that it is not competition that matters in business. We are all here for a bigger reason.

At what intersection do you live your life? 

Chaos and connectivity.

Who are the three people you need to have coffee with when you visit Sioux Falls?

My one person is always Jim Woster. He just turned 75, but he is a special friend to me. He knows so much about the history of South Dakota and agriculture. I always say he is the goodwill ambassador of South Dakota.

What’s the best way to put inspiration into action? 

You need to find the “doers” in your community. They are those people who will help you to move the ball down the field. They are those special souls who are connected, compassionate and they follow through. If you can get the “doers” to share your vision, you are unstoppable.

Who do you hope to leave a legacy for? 

My kids. I know that sounds cheesy, but I really do want my kids to think of their mom and know that I made a difference in the community. My favorite quote is from Emerson: “To leave the world a bit better, whether by a healthy child, a garden patch, or a redeemed social condition; to know that even one life has breathed easier because you have lived – that is to have succeeded.


Who’s one regional writer/artist/leader/entrepreneur we should pay attention to? 

Paul Ten Haken is a really amazing leader. He built Click Rain when he was very young and now it is one of the fastest growing companies in the nation. It’s neat to see a team of young creatives who are working really hard toward a common goal.

What’s the greatest risk you’ve taken? 

When I just graduated from college, I passed up a job with benefits to take a temporary appointment as a TV producer of a start-up medical television show. That allowed me to make connections I will have for the rest of my life. It allowed me to understand deeply the patient’s perspective by carrying their stories to the audience weekly. It also taught me that deep understanding comes from listening, not talking.

What’s your biggest failure, and what did you learn from it? 

I probably fail daily. It’s what keeps me humble.